Hibiscus Flower (Zobo)

What It Is and What Export of It Means

Hibiscus flower, commonly known as “Zobo” in Nigeria, is the dried calyx of the Hibiscus sabdariffa plant. The flower is rich in vitamin C, antioxidants, and minerals, making it a popular raw material for herbal teas, natural colorants, cosmetics, and medicinal formulations. Nigeria is one of the largest producers and exporters of dried hibiscus flowers globally, supplying markets in Europe, North America, and the Middle East.

Exporting hibiscus flower involves sourcing high-quality dried petals, cleaning, grading, packaging, and shipping them in bulk or retail quantities to international buyers for use in the food, beverage, and health industries.


Uses

  • Beverages: Used in herbal tea (Zobo drink), energy drinks, and refreshing beverages

  • Pharmaceuticals: Used in supplements due to its antioxidant and antihypertensive properties

  • Cosmetics: Ingredient in skincare and haircare products

  • Food Industry: As a natural food colorant and flavoring agent


Packaging

  • Retail Packaging: 50g – 1kg in pouches (zip-lock or vacuum-sealed)

  • Bulk Packaging: 25kg – 50kg in PP woven bags or food-grade sacks

  • Packaging must be moisture-proof, sealed, and labeled correctly.

  • Desiccants are often added to avoid mold growth.


Export Specifications

Parameter Specification
Moisture Content Max 12%
Color Deep red to wine
Odor Floral, free from off-smells
Purity 95% – 99% (free from dirt, sand, insects, and foreign matter)
Broken Calyces Max 5%
Admixture Max 2%
Packaging Double-layered bags, food-grade inner liner
Shelf Life 12 – 24 months if properly dried and stored

Export Form

  • Form: Whole dried petals or ground form

  • HS Code: 12119029

  • Country of Origin: Nigeria


Top Export Destinations

  • Germany

  • USA

  • Mexico

  • Poland

  • Netherlands

  • UAE

  • Egypt


Market Demand

There is a strong global demand for hibiscus flower as a functional beverage ingredient, especially in the health-conscious and organic product markets. It is especially in high demand during the summer and festive seasons in Europe and the Americas.

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