What It Is and What Export of It Means
Hibiscus flower, commonly known as “Zobo” in Nigeria, is the dried calyx of the Hibiscus sabdariffa plant. The flower is rich in vitamin C, antioxidants, and minerals, making it a popular raw material for herbal teas, natural colorants, cosmetics, and medicinal formulations. Nigeria is one of the largest producers and exporters of dried hibiscus flowers globally, supplying markets in Europe, North America, and the Middle East.
Exporting hibiscus flower involves sourcing high-quality dried petals, cleaning, grading, packaging, and shipping them in bulk or retail quantities to international buyers for use in the food, beverage, and health industries.
Uses
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Beverages: Used in herbal tea (Zobo drink), energy drinks, and refreshing beverages
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Pharmaceuticals: Used in supplements due to its antioxidant and antihypertensive properties
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Cosmetics: Ingredient in skincare and haircare products
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Food Industry: As a natural food colorant and flavoring agent
Packaging
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Retail Packaging: 50g – 1kg in pouches (zip-lock or vacuum-sealed)
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Bulk Packaging: 25kg – 50kg in PP woven bags or food-grade sacks
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Packaging must be moisture-proof, sealed, and labeled correctly.
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Desiccants are often added to avoid mold growth.
Export Specifications
Parameter | Specification |
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Moisture Content | Max 12% |
Color | Deep red to wine |
Odor | Floral, free from off-smells |
Purity | 95% – 99% (free from dirt, sand, insects, and foreign matter) |
Broken Calyces | Max 5% |
Admixture | Max 2% |
Packaging | Double-layered bags, food-grade inner liner |
Shelf Life | 12 – 24 months if properly dried and stored |

Export Form
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Form: Whole dried petals or ground form
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HS Code: 12119029
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Country of Origin: Nigeria
Top Export Destinations
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Germany
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USA
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Mexico
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Poland
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Netherlands
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UAE
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Egypt
Market Demand
There is a strong global demand for hibiscus flower as a functional beverage ingredient, especially in the health-conscious and organic product markets. It is especially in high demand during the summer and festive seasons in Europe and the Americas.